10 Reasons to Visit London Eye

1. An Unparalleled Experience: The London Eye is the only attraction offering a constantly changing 360 degree perspective of central London. See London from the river, from the tops of the buildings and from 404 feet high - all in the one visit!
2. We make it easy: Our tickets offer complete flexibility to individual travelers (1-14 people) as there is no need to commit to a date and time in advance when booking through our site. This in turn gives your guests the ability to ‘go as you please’ and make the best of your time in London.
3. An Unbeatable Location: Right in the heart of central London and directly opposite the Houses of Parliament and Westminster Abbey, the London Eye offers magnificent views of London’s major landmarks.
4. A London Icon: The London Eye has quickly reached an iconic status and is regularly used in PR across the world to symbolize modern London. Gracefully hanging over the river Thames, the London Eye is a feat of design and engineering, the first of its kind and the only cantilevered observation wheel in the world.
5. How the world sees London: With global market awareness we welcome visitors from across the world – from UK residents to those visiting London from Europe, North America and Asia.
6. Something for everyone: The London Eye offers an experience for all occasions. Our London Eye & Tower Bridge ticket offers a cost effective way to enjoy unparalleled views of London’s main heritage sites. A Champagne Experience allows you to avoid the main queue and enjoy Pommery Brut Royal champagne as well as a complimentary 360° mini-guide and the expert attention of your London Eye host – perfect for your special day!

7. The London Eye 4D Experience features the only available 3D aerial footage of London and is exclusive to the London Eye. It is included as part of the visit for all our guests.
8. Our Samsung Galaxy Tablets have been added to every capsule helping guests to easily locate the key landmarks and adding a unique dimension to their visit.
9. The London Eye & Red Rover River Cruise allows guests to seamlessly complement their visit by seeing London from the river. The live commentary is performed by actors and is full of engaging and interesting insights into both sides of the River Thames. 
10. Make a day of it: The London Eye is located next door to other Merlin attractions SEA LIFE London Aquarium, London Dungeon and Shrek's Adventure and with the London Eye 4D Experience and London Eye River Cruise Experience it is easy to build a half or full day itinerary in the area for your guests. Why not have lunch at one of the local restaurants and enjoy the atmosphere of South Bank?